Tuesday, December 18, 2007

How To Make Your Professional Speaking More Professional

By Elias Maseko

With professional speaking supporting this verbal message is the message you send with using the tone of voice. The tone of voice has the ability to liven up your topic. Emphasize highlighted points with excitement and enthusiasm. A quiet, somber tone of voice can bring seriousness to identifying problems you present when you present your solution. A loud, booming voice can emphasize definitive statements.

The environment that you hold your presentation in impacts your message as well. The room itself can be a distraction and you can lose your focus and worse yet, you can lose the attention of your audience. Details like the room temperature (too cold, too warm) or noisy traffic (beeping horns and emergency vehicle sirens) may seem like they are out of your control, but you do have some control. Other environmental considerations include the appearance of the room. Is it professional? Is it warm and cozy? Does it enhance the message you want to convey or does it take away from it? It behooves you to minimize as much as possible all of these types of distractions from your presentation.

As a professional speaker, everything you do the minute you walk into the room sets the tone for your message. Without even speaking one word, you can determine just how many people you will reach because their engagement to your message depends on you; not on them. You can have a great topic to speak on and great presentation skills, but without communication the passion you have about your topic, none of it really matters!

Relate to your audience. Relating to your audience goes beyond just speaking to them. It encompasses everything from the greeting you give, the way you dress and your tone of voice you use to address them. Part of relating to your audience means knowing who they are and what appeals to them. You’ll have to research beforehand who your audience members are. If you do this, you’ll be positioning yourself to be more relatable to them.

Achieving success

The real success of every presentation is leaving your audience with something of value. What do they get out of spending time in your presentation? Many people believe that they need natural brilliance in speaking well and presenting well. The believe that they need to be polished, smart, witty and charming all before they actually start to build a speech. Those attributes can come naturally, but most often, they come as a result of passion, knowledge and practice of the speaker’s material.

To give your audience something of value, focus on them not on you. Telling your personal testimony is great, but eventually during your presentation, you’ve got to find a way to relate your presentation back to your audience. One rule of thumb concerning this area is to use 10 “you’s” for every one “I”. That means you’ll talk less about yourself and talk more about your audience.
Your professional speaking portfolio

Successful marketing - Ensures that you are on the path to becoming a successful professional speaker. It also presents you as a professional and an established leader in your field. Create your portfolio and get to marketing yourself today!

Speaker biography (bio) - highlight certifications and qualifications in your 2 -3 paragraph narrative. Each paragraph should be about 2-3 sentences long and should tell give bureaus and planners an idea of who you are and what you’re about. This bio may also be used as part of the advertisement of the speaking engagement and may be shortened to a short paragraph. You should also send a picture of yourself.

Contact information - include information on the various ways that speaker bureaus and meeting planners can get in touch with you should they decide to hire you.

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