Better Public Speaking - How To Develop Your Unique Selling Proposition To Create A Keynote Speech

By Connie Ragen Green

When someone asks you what you do, are you prepared to give them your thirty second elevator pitch? When you can perfect this you will have the basis of a keynote speech and have your unique selling proposition, your USP, ready to work for you. If you have to stop and think about what to answer when someone asks you this question, now is the time to develop your answer. Here are some ways to work on your unique selling proposition so that you can start preparing a keynote speech you can give in a moment's notice.

· Sit down with some paper and write what it is that you do. This may feel awkward or clumsy at first because we know what we do without having to put it into words. Others do not know what we do, so we must put it into words. You will want to be creative here so people truly understand what you have to offer that could be of benefit to them.

· Practice saying it out loud in front of a mirror until it rolls off your tongue. Then practice saying it to people who know you well enough to understand what you do. I do marketing for a handyman and we practiced this for several days. When someone asks him now what he does his answer is, "I'm a handyman. You know when something is broken at your house, or you just want something installed, but you don't need a general contractor or a full work crew? That's when I come in and do the job for you, quickly and inexpensively. No job is too small for me to do for you." This 30 second pitch makes people ask for his card and call him later to make repairs for them.

· After you have perfected this elevator pitch, expand it into a story that tells more about what you do. You can share a story that relates to your work or explain something that you know and can teach your audience.

· When you have done that, start practicing it as a short speech. Start with about fifteen minutes to half an hour and extend it to forty-five minutes as you refine it over time.

You will now have a keynote speech that you can give on a moment's notice. People will learn something from hearing you speak and be more likely to approach you to do business with them.
And now I invite you to learn more about becoming an effective public speaker by visiting http://www.PublicSpeakingForYourBusiness.com and find out how you can make money in this highly-paid field.

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